When you think of marketing, strategies such as buying leads, taking out ads, and other paid forms of getting your business in front of hopefully interested eyeballs, comes to mind. But the internet has changed the face of marketing in many ways, and while these strategies still hold water for sure, inbound marketing, can be incredibly powerful for getting the right people to your website. Inbound marketing is all about drawing people to your business, by providing quality information people are seeking out themselves, through mediums such as blogging and social media.
On a related note, it is also important to know that in order to get the most out of inbound marketing efforts, you have to analyze who is coming to your site from where. There are many products out there that can be helpful, such as big data solutions. This information will help you design the most effective strategies for converting visitors into customers.
Here are just a few tips to get the most out of this powerful marketing strategy.
Email newsletters can be a very powerful way to stay connected with previous customers in hopes of turning them into repeat customers, and people who haven’t bought yet, but you hope will. As for frequency, what to include, and what not, that will ultimately be up to you depending on your niche, your goals and what types of products and services you offer. Consider the problems your audience faces, the solutions they are seeking. What information can you provide that will be of benefit?
Consistent Use of Social Media
Having a web presence is much more than having a website for your business these days. If you seriously want to leverage the power of the internet, you have to be using social media, and not just sometimes, but consistently. Not only do you want to create profiles for your business specifically, you want to make sure your personal profiles provide information about your business. You don’t want to be all spammy and constantly hawk your products and services, but promoting yourself on personal channels can maximize your reach, especially if you have connected with a lot of people that also own businesses, are fellow bloggers, etc…
Blogging is a very powerful inbound marketing strategy. Nothing will help you establish credibility and authority in your niche better than blog posts chock-full of helpful information that your target market needs to solve their problems, improve their lives, and succeed in their business.
The key to blogging is consistency, however, and if you don’t think you can keep up with it, do yourself a favor and hire a ghostwriter to keep that content coming. You also want to be sure to respond to every comment…this will build trust without a doubt.
Network with other bloggers in your niche, and approach them about possibly doing a guest post on their blog; ask them to guest post on your blog so you can tap into their audience. Leaving comments on relevant blogs that are thoughtful and useful, can also draw traffic back to your own.