If you just stop and take a look around you, it should become obvious that quite a few people today have a tattoo. This is a trend that is not likely to slow down anytime soon, so it provides interested entrepreneurs with a great business opportunity moving forward. Consumers are looking for a quality tattoo artist who they can trust to get them the body art design that they want in a sterile and clean environment. If you are looking to open a tattoo shop in your area, consider the following four marketing tips to help you get started on the path to sustained growth.
Embrace the Social Media Revolution
More and more people today check their social media feeds on a regular basis. People interested in tattoos will receive messages that have to do with that genre. When you become active on social media, you will begin to get noticed as well. Remember to update your feeds regularly so that you stay relevant in a competitive industry.
Remember Traditional Advertising
Even though more and more people are going online today, it is important that you not forget the power of traditional advertising. Make up business cards and professional brochures that you can hand out to interested people, as well as for trade shows and the like. Offer a variety of upsell products your clientele would want. Finding a body piercing jewelry supplier can help stock product at wholesale price if you do piercings and sell body jewelry. This is another effective way of marketing your new shop.
Design a Website with SEO in Mind
While most people understand the importance of designing a website for their new tattoo shop, many forget that this is a meaningless exercise if individuals cannot actually find you online. You want to focus on developing relevant content to your tattoo customers that will help your site get noticed by search engines. When you do that, people will find you when they go searching for a shop in your area.
As a new tattoo shop, you will want to demonstrate your commitment to the local community. An effective way to do this is to become a sponsor of local events. You can offer some merchandise at these events as well in order to promote your business. Be where your customers are. That can be local motorcycle events, pride parades, or you can offer pop culture designs at a local comic convention. Prospective customers will begin to see that you care about your place in the area and they will learn about the services that you have to offer them.
These four tips provide you will a well-rounded perspective as you strive to make your tattoo shop known around your local community. Remember to diversify your marketing strategy so that you can reach the largest audience possible. This is how you will get known as a quality tattoo shop and gain more customers over time.