Social media has quickly become the main source of information and recommendations for a large chunk of the consumer base. Although many consider it a bastion of light-hearted entertainment, it can also provide businesses as serious as law firms with a way to successfully market themselves to build recognition and attract more leads.
Companies like The Rainmaker Institute understand that a social media presence and regular posting covers multiple facets of a law firm’s marketing efforts. These include everything from link-based search engine optimization to interpersonal communications that build recognition and trust.
Build Recognition for the Law Firm
Social media posts attract attention and give casual consumers something to notice about your law firm. The more active you are on the popular sites, the more chances people have to click through to the website and see how you can help them.
Educate People About Legal Issues and Solutions
Legal problems scare people, and most of the sphere comes from not knowing what to expect. Use social media to educate the public about laws, processes, and potential outcomes before they end up in court. This builds trust for your law firm as well.
Make Offers and Highlight Benefits of Legal Help
Short posts on various platforms allow you to make special offers and attract attention of the people who shop based on price alone. This also allows you to discuss the value of competent legal representation and why the lowest price may not be the best option.
Create the Reputation of Expertise
All the information you share sets your attorneys apart from others as experts in the specialties you cover. People are much more likely to trust and higher those who they consider to be the tops in their fields.
Provide Stellar Customer Service to Build Relationships
Potential and existing clients will appreciate quick and positive customer service if they respond to a comment on a social media page or ask a question. Hiring an attorney can be quite stressful for people who have not been involved in any legal matters before. Cultivating a professional relationship with one through social media takes away a large part of that stress.
These social media practices can put your law firm on the map of respectable and sought after local businesses. Improving the audience’s knowledge of legal matters and convincing them that you are the attorneys to help them goes a long way toward ensuring the firm’s success.