With world becoming a global market, the chances of survival and extinction have increased exponentially with the same magnitude for small businesses. With internet marketing, now a small business can compete with the local market, and with time rise up to the status of a large corporate.
Most of the business now a days, rely on internet marketing for promotion and sales of their business. They go for pay per click service, SEO, or social media marketing. The lines below give a detail of what makes a small business venture last, factors that contribute to online success, and role played by social media.
Making The Small business Venture Grow:
Making a small business grow or expand is a crucial thing and needs to be handled very delicately. When expanding your business you need to consider questions like:
- Is it worth expansion?
- The different costs involved in the transition from one place to the other?
- The risk involved in expansion?
After asking all these key questions from yourself, the next thing you need to do is to be consistent and persevered with your plan. It’s the consistency that leads to the success of a small business, and helps it become a large corporate.
Key to Online Success:
The general misconception about achieving success online is that the more traffic you generate to the a website the more successful you will be. However, the statement might be partly true, but to consider traffic the only parameter and tool of online success would be a wrong thought.
The main key to online success is by being different. The more unique and different you are, greater value shall you create in the eyes of customers; greater would be the chances of you achieving success online. You need to be creative and unique in all factors of online promotion like:
- Conversion optimization
- Traffic generation
- Emailing to marketing list
- Managing social media profile
All these and many more factors should be focused with a value driven approach, so that the business stands out in front of other competitors.
The latest trend in online marketing is of social media marketing. Where different social media platforms are used by business to help promote the business and in good conditions generate some leads.
The thing to remember about social media optimization SMO is that it is all about human to human interaction. If this interaction is taken out of social media, it would become something like a website, if not dead at all.
Social Commerce- The concept of social commerce is not new at all it long backs a decade. The websites like eBay were social commerce websites that provided buyers and sellers a chance to interact. Therefore, business has since been conducted with social interaction among humans.
Content vs. Context- The famous saying that Content is the King in online marketing is not true. Although content has its important, but the Context gives the respective worth to the content. Therefore, when writing and creating content, make sure that its written by keeping the reader in the mind, not the search engine.
In a nutshell, social media platforms if utilized properly can help a small business achieve online success, and provide itself with a fight chance to compete with global competition.