Just because you run a small business does not mean you have no chance of competing with larger companies or chains. You can conduct your business in a way that will give those big guys a run for their money. There are really simple ways to accomplish this from having professional marketing to equipping your office with small business VoIP phone systems. With a little creativity you can make your company seem huge.
1) Professional Cards, Website, Emails.
Having business cards for your employees is probably one of the easiest ways to increasing the trustworthiness of your company. Don’t settle for something you print at home on low-quality paper when you can get a whole slew of professional-grade business cards through services like VistaPrint. According to Inc. Magazine, explains that you don’t need something overly expensive, just something that is professional. Also be aware of the design you choose, you want something that looks nice but professional at the same time.
You also should have a professionally done website and a company email address to match. No one will trust a business card with your Yahoo email address. House your employee emails on your website URL so that when you hand out business cards they see [email protected]
2) Fully Functioning Office Space
Regardless if customers will need to visit your office space or not, you need to have it fully primed to get work done. The first thing you should do is install a phone system that will allow employees and customers to communicate effortlessly, such as a small business VoIP system. Also, you need to make sure you have all the supplies necessary to conduct your day-to-day duties. How can an office not be stocked up on paper, pens, staples, etc.? Speak with a local office supply store about how you can set up easy monthly orders to ensure you never run out of the things you need most.
If you really want to stand a chance against your larger competitors than you better market your company. Luckily you do not need to do this on your own because there are plenty of options for getting either an in-house or outsourced SEO team that can get your business name out there and ranking online so that potential customers discover your business.
It doesn’t matter how big or small your company is what matters at the end of the day is your ability to conduct your business in a professional matter that satisfies your customers and clients—that is what will keep them coming back and keep your business growing.
Jesse Dugan is a part of an elite team of writers who have contributed to hundreds of blogs and news sites. Follow him @JesseDugan.