Planogram: Your Marketing Tool For Success

Oct 26 • Business • 565 Views • Comments Off on Planogram: Your Marketing Tool For Success

Planograms play a very important role in modern retail stores and commercial outlets. While product layout is a relatively new science, dozens of research studies have shown that certain product layouts will boost sales and improve consumer brand perception. However, it can be difficult to find an effective planogram layout. The following guide provides simple tips and tricks on how to increase sales with the right planogram.

Marketing Products with the Right Layout
It’s essential to understand how layout can be used to boost sales of a retail product. In most cases, consumers are more likely to see products that are placed on eye level. If a product is placed too high or too low on a shelf, customers will be less likely to buy it.

In addition, end-caps can be an effective way to boost sales of a product. In most cases, it’s a good idea to put high margin products on end-caps. Since end-caps are usually very visible to consumers, they can be a great way to promote products that will earn a retail store a higher revenue.

However, there will be customers who like to look for the best deal on retail products. For these customers, product location will not play a factor in purchasing decisions. Because of this, it’s usually a good idea to place low-margin goods on lower or higher shelves. In some cases, this may be an effective way persuade some customers to purchase high-margin products.

Increasing Impulse Buys
It’s also a good idea to make sure that product layouts are designed to increase impulse buys. In many cases, consumers at a retail store will buy products at a checkout lane without thinking. Because of this, it’s a good idea to place products near a checkout lane that elicit an immediate emotional or physical response. For example, candy can be a great seller at a checkout lane. Since many people crave sugar-containing products, this can be an effective way to boost sales at the last minute. In addition, alcohol, cigarettes, lighters and other smoking supplies can be a great choice to place near registers. In many cases, these are also impulse buys for many people.

However, products that most people buy on a weekly basis should not be placed in an easy-to-access area. In many grocery stores, products like milk are placed at the very back of the store. To access these products, customers will have to walk by dozens of end-caps. This gives a retail store many different opportunities to advertise different impulse buys.

Choosing Store Locations
It’s also a good idea to make sure that sale products are located at the rear of a retail store. By locating these products at the rear of a store, it’s possible to force customers to walk past lots of aisles.

In addition, many retail stores are designing layouts based around themes. For example, many people enjoy tailgating during the summer. By creating an aisle with a variety of different tailgating products, it’s often possible to persuade customers to buy products that they may have not considered. In some cases, these can be high-margin items.

This post is brought to you by Gilly Miles, a retail clothing store manager. When it comes to managing her store, she knows the importance of product placement in stimulating consumer purchases. She recommends http://www.counterintelligenceinc.net for expert merchandisers.

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