If you blog for the benefit of your brand, you already know how crucial it is to come up with great content that people would be interested to read and share. Unfortunately, developing high quality blog posts all the time is no easy feat. It requires due diligence, attention, and time. And there are just days when dealing with the writing tasks you are supposed to finish is difficult or, perhaps, you just run out of inspiration.
To curate posts that are worth reading and sharing all the time and simplify your blog-making process, here are some steps to help.
Create a Schedule
Part of the reason why many blog posts fail to impress is because the bloggers themselves usually do not spend a good amount of time writing their posts. Hence, one of the best ways to curate blog posts that people will appreciate is to set your writing tasks at times when your creative juices are flowing, be it in the morning or the wee hours of the night. It will also be wise if you write on your blog at least two or three times each week – say Monday, Wednesday and Friday – as doing so will make it easier for search engines to index your content.
Keep a Running List of Blog Categories and Topics
For a more efficient blogging time, one of the best things you can do is to keep a list of blog categories and topics that your audience are interested in. To find inspiration, read other blogs in your industry, think of the conversations you’ve had and remember the book that you can’t get enough of. And while you’re at it, jot down all the ideas that come to mind and categorize them and include possible topics. Doing these things will allow you to come up with content that are relevant and will also cut the time you spend figuring out what topic to write.
Do Not Discount the Visuals
Sometimes you just cannot find the right words, but that does not mean you cannot come up with great content. Remember that your blog is not just for written texts; you can use it as a channel to share visuals like videos and images. So if you are not in the writing mood and you are scheduled to put up some posts, consider using the visuals that you already have such as slides, videos or infographic. Just type in some descriptive words and let them take the helm of inviting more people to your blog.
Seek Help from Guest Bloggers
Just like when you do not feel like writing, there are also days when you are pressed for time to come up with an excellent post. If this is the case, why not let another expert from the industry help you out? Allowing guest bloggers to share their content is a great means to add a unique flavor to your blog. Showcasing the ideas of other writers will also help expand your network.
RFK Print Solutions www.rfkprintsolutions.com is a company in the UK that offers high quality litho printing services as well as a wide variety of print products. The article above was contributed by one of the company’s writers.