Posted in Business

Cultivating A Stable Brand Perception

As consumers, we support certain brands and avoid others. But how do we choose which ones to patronize and which ones to pass over? A…

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Posted in Business

Broadcasting Your Brand: Fine-Tuning Brand Perception

In the past, marketing has been lumped together with one-track-mind techniques. Some companies employ marketing tactics that only focus on one aspect of the business….

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Posted in Business

Planogram: Your Marketing Tool For Success

Planograms play a very important role in modern retail stores and commercial outlets. While product layout is a relatively new science, dozens of research studies…

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