The Importance Of Article Marketing In SEO

Oct 5 • SEO & SEM • 1884 Views • Comments Off on The Importance Of Article Marketing In SEO

If this is the first time you have ever heard about internet marketing, then you surely need to know about SEO. What is SEO exactly, and how does it work? SEO stands for Search Engine Optimization. It is the process of optimizing the content of your pages and building links to your pages in order to increase their search engine rankings. Good content, in combination with good quality links will help you rank your site higher in the search engine rankings.

If you look through the internet, you will observe that  businesses promote their products or services in by submitting articles to article directories and weblogs. The articles are of course relevant to their industry, and contain links back to pages they want to rank in the search engines. Another effective form of internet marketing is video marketing. However video marketing makes up only a small percentage compared to article marketing. Article marketing is very popular because writing and submitting articles is easier than creating and submitting videos…

SEO is a very important aspect of internet marketing. Writing and submitting articles will help you gain a lot of exposure. Despite the number of articles you start to write, if they turn out to be of poor quality, then there is a good chance your website will not attract visitors. The search engines now use advanced algorithms made to filter out unwanted content. Regular updates and changes are now making it hard for writers to stuff the internet with worthless articles.  The quality of your articles is essential if you want to succeed in today’s competitive online business.

One thing you should consider when writing articles for your online marketing campaigns is quality link building. Link building is still a very important aspect of SEO. When submitting an article to an article directory or weblog, make sure you add links to the pages you want to rank in the search engines. Some directories and weblogs will allow you to only add one, but some others will allow you to add more. If you can add more than one link, consider adding a link to any page you want to rank in the search engines, and an authority page like a Wikipedia page. That way your article will look more natural to the search engines. Finally, adding the exact same link twice in the same article is useless. If you can add more than one link, make sure you add different links.

If you want to learn more about Search Engine Optimisation (SEO), make sure you read our OMG Machines review.

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