Social videos – especially when they are shared through social media sites like Twitter – are an incredibly powerful marketing tool. The dance moves featured in the music video Gangnam of Korean star Psy would not have become the worldwide phenomenon it is if its video had not gone viral first. And that’s what you need to aim when making videos to promote your products or services. You need to make the content of your video worth sharing for your users first.
Video Marketing Stats
Now, videos take a lot of time and effort to create. Once you’ve made a video, it also has to go through additional hours of editing and polishing before it’s ready for the whole world to see. The hard work that goes with video production can be dismaying at first, but you shouldn’t let it discourage you. Rather, it’s better to focus on the following impressive statistics about video marketing:
- Forrester Research’s Dr. James McQuivey quantifies a minute of video as the equivalent of 1.8 million words
- comScore says that 45.4% of Internet users watch a minimum of 1 video per month although the average user is likely to watch 32.2 videos per month.
- 100 million users watch videos online each day
- According to Forbes, 75% of executives watch videos related to their work online
- ComScore estimates the time spent by an average user for watching videos online at 16 minutes and 49 seconds
Concentrate on These Aspects
Now that you know how important online video marketing is, you need to concentrate on making your video as conveniently accessible as possible.
- Keep it short – especially when it is your first time to make a video. As people don’t know what to expect from your efforts yet, it’s unlikely they’d be willing to wait for a thirty-minute video to stream properly.
- Create a trailer – If you really need to come up with a lengthy video for your first attempt, it would be best if you come up with a trailer and share that on publicly accessible sites like YouTube. Make sure to include in your upload a link to the full-length video.
- Choose the right file format – if you have the option to do so at least. AVIs and MP4s are best although YouTube requires uploaded videos to be in MKV.
It’s also important to know how to effectively market your videos – especially when you have only 140 characters or so to talk about it on Twitter.
- Use URL-shortening services like bit.ly to minimize character count of your video’s link.
- Don’t forget to include relevant keywords in your tweet.
- Think of a one-liner to describe your video and give Internet users a reason why they have to watch your video.
If you’re looking to get high speed Internet, check here first so that you can make the best decision about your Internet service plan. Without speedy Internet, you could end up wasting a huge amount of your time just for converting and uploading your videos.
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