Not every small business participates in social media activities. But if they do social media right they can see great results, no matter how small their business is. Today’s consumers are social creatures. They use social tools on a regular (often daily; often numerous times daily) basis.
The platform of Facebook, for example, makes it easy to connect with the brands you like. It also makes it easy to connect with the brands your friends like. Social proof is powerful. If you log in to Facebook and see a positive comment from someone on your friends list that exists on a brand page, chances are that you may mosey on over to that page to see what all the fuss is about. If you like what you see, you may begin to engage with that brand. At the very least, a seed will have been planted in your mind and this could lead to a future sale for that brand.
Local shops, restaurants, and services who create social media pages and accounts on Facebook, Twitter, LinkedIn, YouTube, Pinterest, and other social media sites can attract new customers and can also continually strengthen relationships with the customers they’ve got, too. People aren’t just using their Facebook and Twitter accounts when they are at home. They’re also using them on their mobile phones and if someone who is on your Facebook page is on the bus or train and sees your update that says that you’re having a 2 for 1 special, they might stop in to see you on their way home.
Social media isn’t just for the big guys. It can help you converse with your audience and share information about your company. You can also share reviews and testimonials that show people why they should deal with you. You can share information about deals and specials, yes, but you can also share helpful information that demonstrates your value. And new customers can find your online presence and this can give you credibility in your industry, too. Social media profile pages often rank high on search engines and this could help your quest to gain more visibility online where you could get more business through the internet and social media.
When a customer searches for your product or service in Google, you want to be found. Social media is another way to increase the chances of that happening. And people don’t just look to search engines to make buying decisions. They also look to social media sites and those sites can have a big influence on buying behaviours. If you’re not leveraging social media for your small business, you should get started as soon as possible.
- License: Creative Commons image source
Chris Jenkinson’s consultancy firm isn’t like some marketing companies who do a one size fits all approach. Chris would be happy to look at your business and help you determine the best strategy for success online, with social marketing, and in other marketing areas. Learn more at http://www.jenkinsonassoc.co.uk.