Using social media to build an audience, get attention, engage, and provide educational content cannot be ignored in the current fast-growing and overly competitive digital landscape. Social media platforms have evolved digital marketing with clients learning about new products and services with ease from their feeds.
Unfortunately, not all social media platforms function similarly. For instance, Twitter performs well with Ads compared to Facebook. This is why understanding the various intrigues of social media marketing is important to advertise content accurately. That said, below are some of the best sites to boost your social media marketing knowledge.
Social Media Quickstarter Digital Marketing Course
Social Media Quickstarter Digital Marketing Course was developed by Constant Contact and strictly deals with the importance of integrating social media marketing with email. The site details a step-by-step guide where learners can learn on digital marketing hacks for Twitter, LinkedIn, Pinterest, YouTube, Instagram, and Google+.
The courses are structured in a way that beginner marketers will find it easy to understand. The practical examples and how-to guides included additionally make it a perfect course to boost social marketing skills.
GenM’s Social Media and Digital Marketing Course
To succeed in social media marketing, it is important to learn from successful business owners. GenM’s Social Media and Digital Marketing Course gives you a good work experience whilst offering online courses in various social platforms management and extensive digital marketing.
Most of the courses available from this platform are interrelated and work for hand in hand for social media marketing success. The course equips interested persons with skills in the following;
- Facebook marketing
- Instagram marketing
- Twitter marketing
- Yelp marketing
- Google for business
- Search engine optimization
- Basics in email marketing
Video Storytelling for Social Media
This course from social creators offers training on how to record and upload high-quality videos using a smartphone. The course outlines the fundamentals of creating video whose introduction hooks listeners, educates, provides value at the middle and a strong call-to-action towards the end.
Currently, videos are a powerful social media tactic that helps build relationships and engage with social media users who often have a short attention span. The course covers everything markets need to make interesting, high-quality videos using their smartphones.
Facebook Advertising Blueprint
With more than 2 billion users, Facebook is certainly one of the best advertising platforms for every business. This is why the company created this course to make it easy for interested marketers to run ads that deliver results. Facebook launched this blueprint some years back to help people sharpen their skills of setting up Facebook Advertising campaigns.
The blueprint covers tips for creating a Facebook Ad, how to manage Instagram for business, setting up a budget and schedule for Facebook Ads, and a guide on how to find images for the Facebook Ads.
Whereas the above mentioned social media sites and courses are a good place to start, mastering social media marketing requires a lot of practice. Sign up for either a free course or follow website updates to grow your social media marketing skills, or start simply by reading credible resources such as this article on Instagram Tips for Beginners.