Video marketing is popular but many people believe that it is expensive and time consuming. The truth is that it doesn’t have to be either. You can hire someone else to do all the work for you or you can keep the cost down and have fun yourself. Whatever you decide to do, here are some top tips to help you create the perfect video marketing campaign.
Think About Your Business and Product/Service:
Think About the Type of Video You Want:
Where Will You Post the Video?
Who Will Create Your Video?
Before you create your video, you will need to think about the business. You need to find the best way to promote it and add your product or service into it. Remember that the idea is to create a brand and you want the best first impression to do that. If you create a video that people won’t watch, it’s not going to help you!
There are so many different types of videos available for marketing campaigns. You could choose to do an infomercial style video or a how to video for using your product. You could even add video testimonials from your customers to help potential customers choose you. You can’t just start creating a video and hope for the best. You need to take the time to think about the different types available, how they can help your business and which one will be best to use. Remember that you don’t have to choose just one. You can mix and match the styles but have them mentioned on your campaign plan.
Now it’s time to think about where the video will go. Is this for your own website where you control everything or will it go on somewhere like YouTube where you have little control? If you’re opting for third-party websites, you will need to do your research into the guidelines to make sure the video you create meets them. This will include the copyright on the video, along with the length and style. Where you post will also affect the type of video you create. Your website is great for a welcome message but that doesn’t really work as well on YouTube.
You need to find a professional videographer for most types of videos, such as virool.com. However, there are some that work really well as unprofessionally shot. Once you know the type of videos you want, you will then need to decide who will be in charge of the process. Will you make it yourself and find a professional to edit it? Will you do it all yourself and need to find the software? Will you hire someone from the beginning to make it easier for you? There is no right or wrong answer. It just depends on why you want the video and what you want from it.
Thinking about the style of video is extremely important. This will help you determine your other options and make creating the video easy and hassle-free.
This guest post was written by Linda Chapel, a business owner. She has used many professionals to create the perfect videos for her marketing campaign but always recommends virool.com without fail.