With such kind of technology in their hands, smartphone and tablet users have become an emergent shopper force to reckon with. A recent Nielsen survey reveals that from among 1,500 smartphone and tablet users, 68 percent of them admit to using their device while on the go — and that includes making purchases. What drives them to buy using their mobile devices therefore is important to know if you’re a business owner along that line of industry.
Offering online deals work like offering in-store promotions and tend to perform better as come-ons compared to brand loyalty. People are more likely to go for an attractive price deal even if they have brands that they usually follow. There are simply too many research tools that are available online and it could become relatively easy to compare prices and find the best deal around. This somehow contributes to the average consumer’s compulsive desire to buy into a retail item of their choice.
An online retailer could achieve more by capitalizing on the easiest option that it could offer to a mobile shopper and in the process build its market base from there. Developing an app for this is a wise investment to make simply because it narrows down the information source to a focused one. The app could also enable mobile shoppers to connect with your brand on social media or to your website. A quickly phoned-in transaction, for example, courtesy of efficient telecom business VoIP is undeniably the result of appealing online deals.
Much of the online marketplace is populated not by big spenders but by “often spenders.” Consumers who buy into goods or services with revenue stream-friendly frequency. A study by Google says that 20 percent of mobile shoppers buy items daily while 14 percent of them buy things on a weekly basis. It’s not that mobile devices alone made these numbers occur since there could be a lot more factors and variables to be considered to make this a conclusive piece of info. Cross-referencing this statistic however with other data like young or older person market demography might provide you vital leads like who spends more often, young people or older people with mobile devices?
Sometimes info like this tells one thing and means the other the next moment however. While 34% of adult mobile device users/owners in America are those within the 18-year old bracket, various research show a growth of 49% in tablet ownership from people aged 35 to 55. This means that there is a lot more to be tapped from that market demography since they have the means to buy more often than the 18-year old market made up of students. The often spenders therefore could be reached better via ad campaigns and email. People buy more when these marketing activities are made o go with social media and other online engagements.
Studies also show that tablet owners are three times more likely to buy products and services online than smartphone shoppers. Tablets being more expensive than smartphones tend to be owned more by affluent consumers. However, marketer studies also reveal that tablets with bigger displays make it easier for users to navigate websites. This finds strength in studies saying 44 percent of shoppers never return to websites that aren’t mobile device-friendly.
It is therefore important for online retailers to develop easily navigatable user interfaces on your mobile sites so that both smartphone users and tablet users find the shopping experience cool, convenient and delightful.