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Linkedin is a social media network designed to allow for the communication and collaboration of business professionals. It is a great means by which to network, promote one’s business and even find employees or a new job. Linkedin is a highly valuable tool to today’s business professional, and it can be an invaluable tool in business growth, promotion and networking if you know how to best take advantage of it as a means of marketing your business.

Linkedin is a huge network that has a built-in audience of 175 million users from around the globe. This is a vast pool of potential collaborations and business partnerships. Whether you are a NJ IT lawyer or the owner of a large-scale business, Linkedin offers a wealth of potential information and results.

Business Profile

This is essentially where you tell the world about your business, the product or service that you are selling. It is also where you detail your own expertise, what your skills and specialties are, your experience and so on. This is the first glimpse of you that others will see.

Subscribing to Other Groups

There are groups for like-minded people or issues on Linkedin which can provide invaluable information and allow you to talk about your business amongst a group of others who are interested in the same things.

Being Interactive

There are means by which people can contact you and it is important to be responsive and interact with people on Linkedin, otherwise you are wasting a potentially huge source of information and means by which to promote your business.

Follow the Buzz

This is a means by which comments can be made about a business. It also is a means by which a business can refute or handle any negative commenting. By following the Buzz, you can see what exactly your customers and others are saying about you and put this to use in your planning.

Linkedin Ads

Linkedin provides a means by which to directly market your business across an industry or regional demographic.

Use it for Hiring

You can post job vacancies on Linkedin and have a potential pool of thousands of highly skilled and qualified candidates to choose from. Hiring on Linkedin is a great way to boost your company reputation as well as to find the best talent for your needs.


As Linkedin is a collaborative social media network, it encourages dialogue. You can recommend or ask for recommendations on a variety of things. This allows you to utilize the brains of thousands of business professionals, as well as to provide your own recommendations where you feel you have something to offer.

Linkedin, the business world’s answer to social networking, is a highly popular site that allows for the collaboration amongst professionals. This can be a great means by which to promote your business, get expert advice, provide expert advice, hire new employees, market and more. It is a vital tool to any business looking to get the most out of what the new world of social media has to offer. It is becoming increasingly popular as it is a great means by which professionals can communicate and interact.

Image Credit: mariosundar

Derek is an active blogger. The following article is for New Jersey IT lawyer.