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Running a business certainly isn’t easy. Many fail. In fact, only half of businesses manage to survive past the five-year mark. Overall, you need all the help you can get to stay in the black. This certainly includes help in the way of technology. Integrating tech into your company can make your processes run smoother and increase efficiency and profitability. Here are four examples.

Store and Analyze Your Data

These days, competitive advantages don’t come from quality products alone. Instead, increasingly, data on a company’s past performance is integrated into plans to increase efficiency and profit margins. You need to develop your own big data analytics strategy. If you store past data regarding sales, customers, marketing, factory processes and more, you’ll be able to analyze that data to better predict the future. It can be an extremely valuable tool to have.

Implement Automation

Another way to increase the efficiency of your processes is to automate them. Automation, however, does not always refer to robots performing assembly line work. Instead, there is a wide array of different automation tools you can choose to implement based on your company’s own individual needs. For example, if you perform a lot of social media marketing, there are programs that can automate your social media postings across multiple platforms.

Use Project Management Software

Many businesses have multiple projects going on simultaneously. Without proper organization, some of these projects may get lost in the shuffle and not receive the kind of attention and streamlined planning they deserve. To solve this issue, consider taking advantage of project management software. This software can allow a team of employees to efficiently and effectively guide a project from the planning stages all the way through to completion. They often come with excellent collaboration tools that make completing the project far easier.

Use Microsoft Azure

Something else you should give serious consideration for your business is Microsoft Azure. Azure is a cloud-based service and can provide a wide array of functions to a business of near size including cloud infrastructure, software as a service and platform as a service. According to EPC Group, Azure has great benefits when used to manage digital services such as increased scalability and cost-effectiveness.

Running a business isn’t easy. A vast majority eventually fail. You should try to get as much help as you can. Thankfully, technology and digital tools can make the process of running a successful business far easier. Take advantage of them.