Regardless of whether you have made the Facebook marketing mistakes mentioned below or not, it is important to learn from them if you don’t want your company’s image to suffer. Some of them seem small and harmless, but they are often associated with significant negative effects, so it is important to avoid them.
Ignoring the Rules of the Platform
One of the most common mistakes when it comes to Facebook ads campaigns is not reading the documentation provided. Relying on intuition, instead of being aware of the rules established by the social network for these campaigns could lead to a premature end of your campaign. Moreover, these regulations are constantly changing, so don’t underestimate the importance of being up to date with them.
Trying Too Hard
Begging for compliments will not bring any good to the image of your business on Facebook. Try not to end each status update with a question mark just to get people to leave you a comment and definitely do not tag fans in different images only to grab their attention. These bad practices will be instantly penalized by most Facebook users, who will choose to unsubscribe from your page. Finally, make sure you do not post the same content multiple times per day just to make sure it will reach more people.
Forgetting about a Call to Action
If you decide to start a campaign on Facebook, do not omit the call to action. Whether you send users to a product page or a landing page announcing a special offer or contest, it is always wise to include a dynamic call to action in your message. The phrase should start with a verb in the active voice, asking people to click, subscribe to a newsletter, send you an email or accomplish any similar action. At the same time, since the number of characters for the campaign’s text is limited, be sure to express a clear message in as few words as possible.
Using Fiverr to get cheap Facebook Fans
You might already know that you can go to certain websites liver Fiverr.com and buy 5000 Facebook fans for $5. Beware as these are almost always fake fans and can get your profile banned. Also these fans will be wiped out from Facebook within a day. There are reputable websites where you can buy real Facebook likes. It will cost you a bit more but you get what you pay for!