Dealing With Performance Anxiety When Setting Up Your Own Business

Dealing With Performance Anxiety When Setting Up Your Own Business

There are so many entrepreneurs out there with good business ideas and the ability to start their own companies, however work performance anxiety is enough to keep them locked down to a desk where they work for someone else, and don’t move an inch to fulfilling their potential. They don’t make fear their fuel for success. Performance anxiety is more common than anyone actually knows, but there are ways to overcome what can be a debilitating condition.

Facing Facts

Looking at your fear from a completely pragmatic point can make it less of a condition and more of an annoyance to be practically dealt with. What is causing your performance anxiety? Why do you react in a certain way in certain situations? Identify what is causing your fear, and the look to what is causing you to question yourself, then turn it on its head. This is where the performance anxiety comes in because you may find every reason not to face it. The first step is always the hardest.

One Step at a Time

Dealing with work performance anxiety for new business owners often stems from their lack of knowledge of the market place and how to effectively make their branding campaign attractive to consumers. It’s important to list what you consider to be hindrances – which often just your anxiety – and get a marketing specialist on board to allay your fears and help with your campaign. Focus groups are excellent for getting feedback on products that need to first test the market.

It is essential that you know the market you are targeting and if you are not sure how to go about it, don’t stress, get a consultant on board who can give you advice. To make money you have to spend money so set aside some of your budget and get the professionals to assist, before you decide to spend money on hunches.

Keep Your Eye on the Ball

By consuming yourself with the negative responses to your product, instead of also embracing the positive, you are setting yourself to be overcome with performance anxiety. Embrace the negativity as a way to learning more about your product and what you can do to improve it. Consumers change their minds all the time so you have opportunities to make changes.

Become less fearful, which is what performance anxiety does, and become more tuned in to measured risks and the rewards to be reaped from them.

Vida Denning is a freelance writer who has a friend that opened a business in Perth office space. Her performance anxiety initially affected her success, but after roping in the marketing experts, the stress was allayed.

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