The Nike Nightmare
All publicity is good publicity right? Maybe not as it turns out. All major brands are in the habit of using celebrities to endorse their...
How To Make It Big In Sales With Sports Sponsorships
For businesses seeking the opportunity to branch out and receive more recognition for their products and services, inquiring into the services of sports marketing agencies...
So Where Do The London Games Come On The Sustainability Podium?
As the curtain falls on the London 2012 Olympic Games it will not just be Team GB's performance that we will be left analysing, as...
How Cash-Strapped Clubs Boosted Their Coffers
It took over 90 years for the worlds of advertising and football to collide. English league players had gone onto the pitch with nothing more...