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sponsorship

The Nike Nightmare

All publicity is good publicity right? Maybe not as it turns out. All major brands are in the habit of…

How To Make It Big In Sales With Sports Sponsorships

For businesses seeking the opportunity to branch out and receive more recognition for their products and services, inquiring into the…

So Where Do The London Games Come On The Sustainability Podium?

As the curtain falls on the London 2012 Olympic Games it will not just be Team GB's performance that we…

How Cash-Strapped Clubs Boosted Their Coffers

It took over 90 years for the worlds of advertising and football to collide. English league players had gone onto…