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With the end of the year is coming up fast, it is never a bad time to think about traffic to your website. An online presence is just as important as having one in person, especially if you own a small business. By utilizing a website builder, you can have your content up in no time and at little to no cost.

Getting your content is the first step—next comes finding ways to increase traffic to your website. The holidays can present tough times for web traffic, as this is the time of year when many consumers are checking out big box stores. Whether you are in business or you have a blog associated with your business website, it is important to create interest during the holidays so you can maintain your web traffic. Consider the following tips to help you make this happen.

Redefine Your Market

Before you launched your business and subsequent website, you probably already defined your target market. To refresh your memory, your target market is the group of consumers that best fits the good and services you sell. Due to the unique features of every business, there is no one-size-fits-all target market. You have to define your own and make sure that your web content caters solely to your consumers.

During the holidays, you may have to redefine your target market in order to maintain a healthy amount of web traffic. Unless you sell items that are regularly sought after during the holidays, then you might need to take a look at why your consumer is veering away from your website during the holidays. Do you offer goods and services that consumers aren’t aware of? Can you offer holiday specials to keep the business flowing? These are just some of the few questions you can ask yourself about your business to help keep the momentum going and to drive traffic to your website.

Social Media Presence

It may be the holidays, but the fact is that there are no holiday breaks from social media. Consumers are checking Facebook, LinkedIn and other platforms all the time, and businesses often miss out on opportunities to make their presence. Do you have any promotions or special events going on during the holidays? Then let it be known be known on all your social networking pages. You may also consider offering promotions during a certain timeframe only. Don’t be afraid to offer something valuable to your customers, as they would rather hear about your events than miss out on such opportunities!

Know When to Lay Off

While it is important to promote your business and website during the holidays, you must also know when to back down. If you send out multiple e-zines and on Christmas Day and other notable holidays, then you may come across as desperate and too sales-oriented. By paying close attention to your target market and their habits, you will know the right opportunities to promote traffic to your website. Remember: offering valuable information to your consumers is the best gift of all, and one that will give back to you if you are patient.