Google’s search results ranking algorithm was globally changed and accepted with the introduction of Google Panda in 23rd February, 2011. This enabled in lowering the ranks of “low-quality sites” or “thin sites” and retains high-quality sites near the top of the search results. This brought about a change in lowering the rankings of almost 12 percent of all search results.
Panda a Global Reach
Google’s Panda has received several updates since the original was out in February 2011 and the effect soon went global in April 2011. To help out affected customers, Google had provided a list of 23 bullets on its blog notifying and answering the question of “WHAT COUNTS AS a HIGH-QUALITY SITE?” Panda was made through an update of the algorithm which used AI (artificial intelligence) in a sophisticated and scalable way than was possible previously.
Significance of Google Panda
Google Panda cause to affect the rank of an entire website or a section instead of an individual page on a website. In the month of March 2012, Google updated Panda and have stated that they are going to deploy an over-optimization penalty so that they can level the field.
Bloggers Can Beat the System
The overall site is a lot important. Poor design can drive user back to the search results, and hence Google will use the information to rank the site low as it had failed to provide necessary information to the users. The site should aim at drawing in users providing them with a reason to click through to others. Google uses this information to rank it higher in response. Developers and Bloggers should also avoid heavy campaigns and too many ads on a site as it makes the site appear spammed which initiates to drop down the site rankings.
In response to Panda, developers and Bloggers needs to be prepared to make changes to their sites like removing old content and empty pages. Bloggers looking forward to get higher rankings should be honest and true to his/her words about their comments or posts
Panda is not a difficult animal to tackle, but it does need a few changes on how bloggers and developers view their and others content. The era of panda has changed hoe bloggers approach the content and the trend is expected to continue in the years to come.
Previous and Latest Updates
Google Panda has been updated since it was first introduced. The list of the following dates when Google Panda was updated us:
- 1st Panda Update was on Feb. 24th, 2011.
- 2nd Panda Update on April 11th, 2011.
- 3rd Panda Update was on May 10th, 2011.
- 4th Panda Update was on June 16th, 2011.
- 5th Panda Update was on July 23rd, 2011.
- 23rd Panda Update was on Dec. 21st, 2012.
- 24th Panda Update was on Jan. 22, 2013.
No new updates have yet been done but it is expected to be done soon.
Recovery of Panda
Google says that it takes a few poor or duplicate quality content or pages to hold down the traffic on an otherwise solid site. Google recommends blocking them from being indexed, removing those pages or re-writing them. This helps the user to keep the contents private and prevents it from getting pirated or lost.