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When looking to hire a new employee for your marketing department, it’s important you ask the right questions. Right off the bat, you should find out what the interviewee’s background includes. Questions that include:

–       Where did you go to school?

–       Where have you worked before?

–       What type of positions have you held?

These questions will begin to give a general picture of what the employee’s background is like. Furthermore, you may start to get an idea of whether or not they would be a good fit in your company and more specifically, in your marketing department.

Beyond this, asking questions about specific skills and qualifications is a good area to approach next. You should consider asking the following questions:

–       What marketing software are you familiar with?

–       How would you rate your experience with this marketing software?

–       What other software have you used? For example, Excel, Word, PowerPoint, and so on.

Aside from technical skills, it’s crucial to determine if this person will work well within your team. You’ll want to determine what type of person you’re interviewing – for example, if they’re an introvert or extrovert. Also, it’s important to know if they work better in teams or individually. You can gather this sort of information by asking the following questions:

–       Do you work well with others?

–       Give me an example of a time you accomplished a task on your own.

–       Tell me about a time you exceeded expectations when working with a team.

Finally, you should consider asking highly relevant questions for the job at hand. Let’s say you work at a marketing software company – you may end up asking questions like the following:

–       Are you familiar with cloud marketing software?

–       If so, when have you used cloud marketing software?

–       What are the advantages and disadvantages of using such software?

–       Are you familiar with cross-channel marketing?

–       Could you explain it?

–       What do you know about marketing campaign management?

These sets of questions should help you when interviewing your next candidate.  It’s important to be cordial when interviewing anyone – and think of what it’s like being in their shoes. Sometimes starting off with more casual questions, like asking if they’ve seen Breaking Bad, could help lighten the mood a bit and help them feel more comfortable as you work to determine if they’re right for your team. Otherwise, good luck with your interviewing!

Brian Gold writes about job hunting, interviewing, and more.